OUR STORY

The term "Kage" (影), pronounced “Kah Geh” in Japanese, translates to "shadow" in English. In the context of Japanese tea culture, "Kage" refers to the ancestral technique of shading tea plants before harvesting.

This method has been pivotal in developing some of Japan's most esteemed teas, including Matcha and Gyokuro, often referred as the "king of teas."

The idea of "Kage" refers to the shading process involved in growing these teas, a traditional agricultural technique that deeply influences their flavor, aroma, and nutritional content.

EXPERIENCE THE NEW TRADITION

Our mission is to transform the tea industry by educating our clients and partners on the nuances and benefits of tea. We aim to become a trusted reference in the sector, renowned for our commitment to quality, innovation, and excellence. By reimagining the way we consume tea, we are dedicated to creating new and exciting experiences that honor tradition while embracing modernity.

Sharing: We believe in the power of community and the joy of sharing our passion for matcha and teas. Starting from  educational resources, we are committed to accompany each and everyone to discover tea the right way with the expertise we have built up along the way. 

Innovation: In a rapidly changing world, we stay agile and responsive. Our innovative approach ensures that we continuously improve and evolve, offering fresh perspectives and new ways to enjoy matcha & teas.

Authenticity: Our specialty teas are carefully sourced from renowned regions in Japan and China, with each selection reflecting the unique terroir and craftsmanship of its origin. From delicate gyokuro to aromatic tie guan yin, we focus on premium varieties celebrated for their quality and distinct character.

AT OUR CORE

THE BRAND

At Kage Tea, we specialize in sourcing and selling high-quality Japanese and Chinese teas (incoming). Our tea selection process is built through relationships with dedicated tea farmers who value tradition, authenticity or innovation and sustainable practices. By visiting plantations and understanding their philosophies, we ensure that every tea we offer is a true reflection of craftsmanship and respect for their works.

Our tea selection

THE BAR

During the day, we offer a selection of premium teas, available as traditional hot brews or innovative cold drinks.

On weekend evenings, Kage transforms into a cocktail bar, blending tea with spirits to create unique, tea-infused cocktails. Using modern mixology techniques, we push the boundaries of flavor and showcase tea’s versatility in a unexpected ways.

THE EDUCATION

For Partners: We offer tailored workshops designed to give you and your team the knowledge and confidence to present and explain the teas you’ve chosen from Kage. 

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•⁠ ⁠For Tea Enthusiasts: Our program covers everything from exploring the origins of tea to guided tastings and tea mixology. It’s an immersive journey into the world of tea, from its history to creative, modern uses.

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Boupinh - Founder of Kage

Passionate about his cultural heritage and the beverage industry, he began his journey in the world of hospitality as the son of restaurateurs behind the former 'Pacifique' vietnamese restaurant in Brussels. After managing the family business for several years, he transitioned into the field of mixology. As a self-taught mixologist, he gained experience by participating in numerous cocktail competitions and working in various bars. He pursued his career as a Brand Ambassador for a renowned Belgian brand of alcohol-free gin.